I’m sure you probably have seen this around. A TikTok trend that emerged from absolutely out of left field has landed Minions: The Rise of Gru to some form of meme nirvana or higher plane of existence prompting the arrival of new rules in cinemas around the world.
Okay? What has TikTok done this time?
Well, the point of the trend is teenagers donning suits and smart shoes and turning up en-masse to watch Minions: The Rise of Gru. Although mostly harmless, many groups hopping on the trend have been a nuisance to other cinema goers and causing issues in the screenings. In an act of retaliation against our suited-up boys, cinemas have been denying screenings to anyone in a suit and who is a teenager.
Its Morbing Time
The last time we had a TikTok and social media uprising to a movie it was uhh, Morbius. Y’know, the one where he morbs or something (I’ve never seen it). Sony took this as a good thing and went and did second showings of the film where it flopped really, really badly. Meanwhile with Minions, the opposite happened with Universal Pictures even backing the idea of people doing this trend in this tweet.
Regardless of how you feel towards social media, it can be both a tool for good and for bad. In this case with Minions we saw both take place. As many people just respectfully turned up while many others caused trouble. With Morbius we saw a similar amount of attention backfire on the movie instead. Maybe companies should use social media as a way of promoting their projects. Not just as themselves but using meme culture (properly).
Did you morb? Did you get suited up for the movies? Let us know in the comments and join our Discord for more news and discussion!