
We all remember how shocked we were seeing the forbidden alliance of Sega and Nintendo all those years ago on the GBA and Gamecube, but almost 2 decades later, we now find ourselves baffled by another peculiar team up for the famous blast-processing company.
Today, Microsoft and Sega have announced a “strategic alliance” between them that will see Sega produce games built on Microsoft’s cloud platform, Azure. For those unaware, Azure is Microsoft’s cloud computing service, which offers multiple platforms, software, and infrastructure services.

Although it is used more for game development and design, the fact that Sega has now been tasked with producing games on the platform could potentially make it a rival of sorts to the Cloud gaming platform Google Stadia.
Sega claimed in a press release that this agreement is part of the company’s “Super Game” initiative, which aims to create “new and innovative” games with a focus on global online communities.
This proposed alliance represents SEGA looking ahead, and by working with Microsoft to anticipate such trends as they accelerate further in future, the goal is to optimise development processes and continue to bring high-quality experiences to players using Azure cloud technologies”
Sega Press Statement 01/11/21
Immediately this reminds us all too well of a similar team-up back in 2019 between Microsoft and Sony, which also used the Azure cloud system. It seems that the technological business titan is sparing no expense for its computing cloud service.

With another big gaming icon in coalition with Microsoft, it seems that Stadia’s already brief time in the spotlight will be cut even briefer with Azure garnering more alliances with big gaming moguls.
We’re just hopeful that this means we finally get Phantasy Star Online 3 and Jet Set Radio Cloud…and the inevitable Sonic invests in Crypto…
Are you excited about what this partnership will bring? What games do you think Sega will bring to the Azure table? Let us know in the comments!
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April 19, 2022 at 1:28 pm[…] of Sega’s Super Game initiative, which Sega announced last year. The initiative is part of an alliance with Microsoft to make games that focus on “global online communities”. Consequently, it’s […]